B2B data platform · mobile POS · independent retail

Your data.
Your profit.

MetaPOS is a free mobile POS application and data platform for independent and township retail. We connect store owners, payment companies, and consumer brands through a single value exchange: real-time sales data that everyone profits from.

App integrations

AddPay Cashier R&A Cellular VAS

Consulting clients

Kellogg's Nielsen Sports Claremart Umami Investotech

Africa's largest retail channel
is invisible to data.

Independent retail is the backbone of consumer economies across the continent. But traditional market research doesn't reach these stores. Brands fly blind. Payment companies sit on untapped data value. And store owners are excluded from the data economy entirely.

Brands can't see

The majority of consumer goods sales happen through independent stores with no electronic data capture. What's selling, where, and for how much is a black box.

Payment companies underleveraged

Payment providers have devices in thousands of stores but no way to monetise the relationship beyond transaction fees. The data value sits dormant.

Store owners excluded

Store owners generate enormous commercial value but are shut out of the data economy. They share nothing because they gain nothing.

Three partners. One value exchange.

MetaPOS sits at the centre of a three-sided ecosystem — connecting store owners, payment companies, and brands through shared value.

Store Owners

Use the free MetaPOS app on Android payment terminals or phones to track sales and inventory. Earn rewards from their data.

Sales data⟶

MetaPOS

Structures, enriches, and monetises real-time sales data. Shares value back to every partner.

Intelligence⟶

Brands & Researchers

Subscribe to sales intelligence or deploy MetaPOS to a custom store panel for bespoke analytics reporting.

The distribution model: MetaPOS scales through payment companies. Payment providers integrate the free MetaPOS app onto their handheld devices and earn a data profit share for managing the store relationship. No direct-to-store acquisition cost.

Three audiences. One platform.

MetaPOS creates value for each participant in the ecosystem. Select an audience to see how.

Free POS for your devices

Offer your merchants a free point-of-sale application on your handheld payment terminals. Differentiates your device proposition at no cost to you or the store.

Data profit share

Earn recurring revenue from the data your store network generates. You manage the relationship; MetaPOS monetises the data; you share in the value.

Deeper merchant engagement

Give your stores a reason to transact more through your device. Sales tracking, inventory management, and rewards drive daily usage and retention.

Zero integration overhead

MetaPOS is a standalone Android app that runs on your existing devices. No hardware changes, no platform rebuild. List it on your app marketplace and go.

We're actively looking to integrate with card rail, VAS, and loyalty partners.

Become an integration partner

Store-level granularity

Product-level sales data with store-level detail. See what's moving, where, at what price — not aggregated estimates.

Near-live frequency

Data captured as transactions happen. Not quarterly audits. Not recall surveys. Actual sales, in near-real time.

Custom store panels

Deploy MetaPOS to a targeted panel of stores and get bespoke analytics reporting. Build the exact data set your category team needs.

Actionable reach

Push promotions, adjust pricing, and measure impact at store level. The same app that captures data delivers targeted actions back to the shelf.

Free POS on your device

Track every sale and manage your inventory using the free MetaPOS app, available on Android payment terminals via terminal management or your device provider's app store. A full SaaS version for any Android device is coming soon.

Get paid for your data

Your sales data has value. Share it through MetaPOS and earn rewards — points go to your wallet for transactions, stock purchases, or cash out.

Know your business

See what's selling, what's not, and where your margin is. Simple reports on your device that help you make better stock and pricing decisions.

You are a partner, not a product

Your data stays yours. MetaPOS treats store owners as data partners who share in the value they create — not as raw material for someone else's business.

Data consulting grounded in
20 years of doing it.

We help enterprises build data capability — from pipelines and warehouses to analytics, process improvement, and commercial optimisation.

Analytics Engineering

Pipelining internal and external data to give clients a single source of truth — ready for data science, ML, AI models, and business intelligence. We build the infrastructure your decisions run on.

Business Process Improvement

Process discovery, mapping, waste identification, and redesign. We run structured BPI engagements using Lean Six Sigma methodology — from Kaizen workshops through to implementation and change management.

Data Strategy Advisory

From BPI to building a centralised cloud warehouse, to recruiting and training an internal data engineering team. Ongoing advisory on AI, ML, data science, analytics strategy, and team coaching.

Commercial Analytics & Optimisation

Turning data infrastructure into commercial decisions that move margin. Pricing strategy, promotional effectiveness, range management, and trading analytics — informed by 20 years in CPG and retail.

Jason Naicker — Founder and Managing Director of MetaPOS

Jason Naicker

Founder & Managing Director

20 years in data leadership across consumer goods, retail, and financial services. Former Head of Data Science at Nielsen across 19 countries. Head of Pricing and Promotions at Pick n Pay. MBA from GIBS. We don't just advise — we build. Every engagement leaves the client with working infrastructure and a team that can maintain it.

Trusted by people who
measure results.

The data reworking abilities of MetaPOS is truly fantastic as it juxtaposes several instances to supply astonishing results that will make any shop owner or product supplier salivate.
Derik le Grange — Head of Sales, AddPay

Derik le Grange

Head of Sales, AddPay
We have grown 6% category share in a month in the area we are using insights from the app to action.
Kayrav Dayabhai — Head of Business SSA, Kellogg's Tolaram

Kayrav Dayabhai

Head of Business SSA, Kellogg's Tolaram

Built from the inside.

MetaPOS was founded on a simple principle: entities should profit from the data they generate. We started with township retail because that's where the biggest data gap meets the biggest opportunity.

Independent retail is the backbone of consumer economies across Africa. But it has been invisible to the data systems that power modern commerce. MetaPOS exists to close that gap — and to make sure the people generating the data are the first to benefit from it.

EF

Enrico Ferigolli

Investor

15+ years in FMCG (Unilever), consulting (Tata India) and agencies. Co-founded Bottles, one of Africa's first on-demand delivery apps, sold to Pick n Pay.

VV

Vincent Viviers

Investor

15 years across FMCG and retail (Unilever, PnP), tech (Google) and e-commerce. Co-founded one of Africa's first on-demand delivery apps, acquired by Pick n Pay in 2020.

ZA

Zain Amod

Investor

Serial entrepreneur and Chartered Accountant. CEO of Claremart Group with deep experience in large-scale deal structuring, corporate finance and fundraising.

SJ

Sameer Jooma

Investor

Experienced executive across Fortune 500 (AB InBev) and Global 2000 (Standard Bank) companies. Proven track record in innovative technologies and strategic analytics.

CB

Clive Butkow

Investor / Founder Advisor

Ex-COO of Accenture SA (28 years). Founder and CEO of Kalon Venture Partners. Active angel investor across AI, fintech, and healthtech.

IR

Ian Roberts

Investor / Head of Development

COO and founder at Tangent Solutions. 18+ years in software architecture, e-commerce and enterprise mobility across financial, retail and manufacturing sectors.

Level 2 B-BBEE contributor  ·  125% procurement recognition  ·  EME

Let's talk.

Whether you're a store owner, a payment company, a consumer brand, or an enterprise needing data consulting, we'd like to hear from you.

Or reach us directly

Office

416 Montebello, 4 Montrose Street
Newlands, Cape Town 7700